Kurkure Masala Munch 5 Oz

Product Information

Kurkure primarily targets the youth market, although consumers from various demographics also enjoy their wide range of variants and flavours. Bhasin summarized, “We offer different variants, flavours, and crunches, so our approach is broad. However, our core target is the Indian youth.” Airtight container: Store the kurkure in a clean, dry, and airtight container to maintain their crispness and prevent moisture absorption. The Drum speaks to Neha Prasad, associate director of brand marketing for Kurkure, PepsiCo India, to get a behind-the-scenes take on the brand’s localization journey and the quirky new campaign. Kurkure’s personalization and localization journey Kurkure's tagline is "Tedha hai par mera hai" which means "It's twisted, but it's mine." This tagline perfectly captures the essence of Kurkure, which is known for its unique and twisted shape. Kurkure Price

Undoubtly they all are fabolous but some of the recipes are bit complicated for us, because they used the ingredients not easily available in our city. If we talk in terms of taste & texture, then we must say that it was hard to identity which are the fried and which are the baked one. No difference at all. The Evolution of Kurkure: From Control Nahi Hota to Khayal toh Chatpata Hai". adageindia.in. May 30, 2019 . Retrieved June 24, 2019.After couple of minutes, when you realise that oil has settled down & is not splitting around, you can proceed ahead without the shield of lid.

This is obvious that fried kurkure had lots of oil whereas baked kurkure asked for only few drops of oil. While grains, spices, and salt provide the flavor foundation, water is the essential component that brings everything together. Gradually adding water to the mixture of grains and spices allows them to bind and form a cohesive dough. This dough serves as the canvas for shaping the kurkure, ensuring that the final product maintains its structure during the frying process. Mitra, Sounak (2018-07-26). "Social media platforms take down posts on Pepsi Kurkure". Livemint . Retrieved 2018-07-27.

Storage and Serving

Dr. Akash Beri, Research Senior Scientist within Global Flavour at PepsiCo, said: “We have stayed true to the authentic taste profile of Kurkure. We have spent the last 18 months recreating the delicious fusion of rich spices and fragrant herbs for the UK market.”

Kurkure is also made in other limited edition flavours for various occasions like Puja or Diwali. [9] [10] Pakistan [ edit ] What’s the deal with these new flavour launches? Fusion is the solution. “We knew fusion would resonate with the target audience we were going after, and that is how the proposition came to be,” says Neha Prasad, associate director and brand lead at Kurkure. Yes, we have done one thing additional. We baked few of the pieces of kurkure which is not done in original recipe. To ensure that the seasoning is evenly distributed, gently toss the kurkure in a mixing bowl. This allows the spices to coat each spiral-shaped piece, ensuring that every bite is bursting with flavor. Use a light touch to avoid breaking the kurkure and to maintain their delicate texture.Use Within a Few Days: While multigrain kurkure can be stored for a few days, it is best to consume them within a reasonable timeframe to enjoy their optimal texture and flavor. It is a namkeen which is a combination of sweet and sour kurkure flavours. It contains a mixture of many protein-rich things like moong dal, chana dal, dry peas, peanuts, moth dal etc. Khatta Meetha Crunchy Flavor can be enjoyed when you are feeling bored or when it is drizzling outside.

In India it is manufactured in Sangrur, Pune, Howrah, Sonipat, Ranga Reddy, Vaishali and Kamrup. In Pakistan it is manufactured in Gulberg, Lahore.Setting the right price point for a new innovation is crucial to enticing consumers. Kurkure’s Chaat Fills are available at Rs 10 and Rs 20 price points across all retail and e-commerce platforms in India. These prices are consistent with most of Kurkure’s other offerings, ensuring accessibility to a wide range of consumers. Bhasin noted, “Despite presenting this product as a premium chaat experience, we are conscious of offering it at affordable prices. The effective cost of the product is less than that of an actual plate of chaat.” Note: This flavour may also contain some added flavours i.e, natural and natural identical flavoured substances to add more uniqueness to the taste.