Bovril Beef Flavoured Drink - 450gm

Product Information

Some 130 years ago a Scotsman spotted a gap in the market. Tasked with supplying preserved beef from the ranches of North America for Napoleon III’s army, following their defeat due to starvation during the 1870/71 Siege of Paris, John Lawson Johnston saw the potential for a beef extract with added protein. He produced an extract made by heating carcasses of cattle and reducing the liquids that came off into a residue which was mixed with powdered dried meat. This substance, which Johnston believed was truly nutritious, overcame all the problems associated with the transportation of meat across thousands of miles of ocean.

As a brand that for decades stood the test of time and still boasts iconic status in the public imagination, Bovril encapsulated notions of health and energy, stamina and stoicism. Bovril is good for you. It helps to build healthy bodies. Bovril is what explorers drink to keep their spirits up when times are tough. It’s what your British granny gives you to sip when you’re recovering from a bug. Bovril makes your Sunday roast gravy dark and strong.

Total fat‌​: One teaspoon of Bovril has less than 0.5 grams of total fat, which includes less than 0.1 grams of saturated fat. It might not be the most appealing thing to Americans, but products like Bovril and Marmite contain high levels of vitamins C and E, which have been shown to reduce the risk of colon cancer. Advertising connected Bovril to the fashionable and popular physical culture movement by getting sporting celebrities to endorse the brand. One of these, the world’s strongest man at the turn of the 20th century, an Adonis-like star called Eugen Sandow, had developed his rippling muscles so that his body resembled a classical sculpture which he showed off to enormous crowds in the music halls. In the 1910s Bovril was also marketed as a highly advanced, scientific beverage that had been shown in experiments to boost the weight, assumed to be muscle mass, of humans and dogs. Bovril is a British brand of beef extract which began in 1886. It has been exported to countries around the world for many years. As well as expatriates looking for a taste of home in countries like France and Spain, Bovril is extremely popular in Malaysia, Singapore and China where generations have grown up with this British drink. Round and Round”: Aerosmith vs. Ratt vs. Tevin Campbell and Prince vs. Twinz vs. Ariel Pink’s Haunted Graffiti vs. Selena Gomez and the Scene

One serving provides a fifth of the recommended daily allowance (RDA) of folic acid, a quarter of our riboflavin needs and 15 per cent of the niacin requirement. One serving provides a third of the Recommended Daily Allowance, and is rich in vitamins B12 and B6, which are essential for the formation of red blood cells. Bovril: It's a drink, a spread, even a crisp flavouring, and it was created in Edinburgh". The Scotsman. 8 June 2010 . Retrieved 20 October 2013. In November 2020, Forest Green Rovers Football Club announced a collaboration with the makers of Bovril to create a beet-based version of Bovril to be sold at their New Lawn stadium, where meat-based products had been removed from sale some years prior. [17] Licensed production [ edit ]Bovril has been exported to countries around the world for many years. As well as expatriates looking for a taste of home in countries like France and Spain, Bovril is extremely popular in Malaysia, Singapore and China where generations of people have grown up with the iconic British drink. By 1909, it wasn’t just explorers and soldiers that took strength from Bovril - hundreds and thousands of football supporters up and down the country were gulping down steaming hot cups of Bovril. In fact, by this time, Bovril was so popular with Brits that an electric advertising sign was erected in London’s Piccadilly Circus. In 1871, a Scot named John Lawson Johnston won a 'canned beef' contract to feed Napoleon's troops with his invention "Johnston's Fluid Beef", the original name for his famous Beef Extract. Renamed Bovril in 1886, the Great British drink we know and love was born.

In 1968, the year Bovril production moved from London to Burton on Trent, Burton Football Club was saved from relegation when Stevenage Town left the Southern League!

Since its invention, Bovril has become an icon of British culture. It is associated with football culture. During the winter British football fans in stadium terraces drink it as a tea from Thermos flasks – or from disposable cups in Scotland, where thermoses are banned from football stadiums. [20] [21] "The Two Infallible Powers: The Pope & Bovril"; poster for Bovril, c. 1900 Bovril can be made into a drink (referred to in the UK as a " beef tea") by diluting with hot water or, less commonly, with milk. [1] It can be used as a flavouring for soups, broth, stews or porridge, or as a spread, especially on toast in a similar fashion to Marmite and Vegemite. [2] Etymology [ edit ] Copper alloy promotional medal or token for Bovril, c. 1866–1914 Soy protein isolate, soy lecithin, hydrolyzed wheat protein, whey protein hydrolysate, sodium caseinate, maltodextrin, dextrose, citric acid, ascorbic acid. What does Bovril do to the body? Established over 100 years ago, Unilever are one of the world’s largest consumer goods companies. They are known for their great brands and our belief that doing business the right way drives superior performance. Top 10 Chocolates Top 15 Chewing Gums Kinder’s Product Range Nutella’s Product Range Ferrero’s Product Range Kit Kat Range Cadbury Range

Bovril jars are commonly excavated as part of archaeological assemblages, such as at Knowles Mill in Worcestershire. [19] Bovril is derived from beef. When warmed and diluted with a bit of water, Bovril, or “beef soup,” is soothing and easy to digest when you may have lost appetite or have a weak stomach. British mountaineer Chris Bonington appeared in TV commercials for Bovril in the 1970s and 1980s in which he recalled melting snow and ice on Everest to make hot drinks. [22] See also [ edit ]

For an instant, warming, nourishing drink, simply put one heaped teaspoon (5g) of Instant Bovril Beef Flavoured Drink into a cup. Add 200ml (7floz) of hot water and stir until dissolved. Bovril is produced in South Africa by the Bokomo division of Pioneer Foods. [18] Cultural significance [ edit ] Advertisement for Bovril at Southsea, c. 1914 Bovril advertising token issued for the Diamond Jubilee of Queen Victoria From the start, Bovril was heavily advertised through campaigns that tapped into the mood of the public quite brilliantly. It was British and the company worked hard to make sure it was a food of choice of the army – it was patriotic and nutritious. Advertising featured pictures of bulls: the strongest of beasts, whose meat turned British men into the strongest and smartest in Europe. Essentially Bovril was imagined as a bull in a bottle. In this way, the advertising of Bovril is strikingly different to the advertising of meat products today which rarely if ever carry images of animals,” said Steinitz. In 1871, a Scot, John Lawson Johnston, won a 'canned beef' contract to feed Napoleon's troops with his invention "Johnston's Fluid Beef". This has evolved into the Bovril we know today. Thompson, William Phillips (1920). Handbook of patent law of all countries. London: Stevens. p. 42 . Retrieved 5 August 2009.