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Product Information

August-October .....................................................................................................23

Issues .......................................................................................................................8 INTRODUCTION .....................................................................................................6 Advertising objectives..............................................................................................10

Creative plan ............................................................................................................13 Competitors ................................................................................................................9 Bugeting .............................................................................................................21

Brands .....................................................................................................................6 Competitive Product Advantage ..............................................................................12Problem to be solved.............................................................................................15 Following are the core objectives of advertisement:Capturing the sound share of mind and heart; children will recall the brand, Objectives ...............................................................................................................8

Key Strategy Decision .............................................................................................11 Strategy .................................................................................................................17 Abstract ......................................................................................................................5 Post Testing (After Execution Research) .............................................................25

Product Image and Personality ................................................................................13 Direct Marketing ...................................................................................................22 Strategy statement .................................................................................................12 May .......................................................................................................................23