Wong Lo Kat Herbal Tea Drink - 6 x 310ml Cans

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CPMC Holdings said on Oct. 31 that it will put USD300 million (CNY2 billion) into Qingyuan JDB Herbal Plant Technology in exchange for a 30.58-percent stake in the tea giant. This deal puts the target company's valuation at CNY6.54 billion. There was identity or at least similarity between the opposing goods here, meaning that the BoA focused on the similarity of the signs and concluded that similarity exists. Both signs contained the distinctive term "captain". The element "TORTUE" in the earlier mark had no meaning for the relevant Spanish public. Furthermore, both the single letter 'C' in the opposing mark and the letter 'T' in the mark applied for were distinctive for the Spanish public, as they had no descriptive meaning for the goods claimed. Even though the letter 'C' in the earlier mark is clearly larger and appears at the beginning of the sign, it does not overshadow the other elements. On the contrary, the letter "C" rather underlines the word "CAPTAIN". Despite its nearly 200-year history, Wong Lo Kat has only in recent years really invested heavily in marketing, especially to young people. Which aspects does Wong Lo Kat emphasise in marketing? Does it position itself as an old or new brand? Wong Lo Kat is the Cantonese version of the drink's name, which is Wanglaoji in Mandarin. Dr. Wong Chat Bong invented it in 1828 in Guangdong province. The recipe afterwards passed down generation to generation.

At the end of the 20th century, tea beverages entered production and entered the Chinese market, and occupied a place in the Chinese beverage market, setting off a wave of consumption of tea beverages, with an explosive growth in annual sales, and its market position in the beverage industry was only ranked in the water and Qiao market. Furthermore, the Opposition Division correctly assumed that the goods and services were partially identical. The two terms "UNOW" and "NHOW", which are meaningless to the public and have an average degree of distinctiveness, are not sufficiently similar, and the public could more easily perceive the individual elements in such abbreviated signs. Whether resulting differences in signs also leads to a different overall appearance, however, must be examined on a case-by-case basis. Anecdotal evidence seems to suggest that Jia Duo Bao is outperforming its rival, though exact revenues are not available.

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Wong Lo Kat even plans to build Chinese herbal tea museums in 56 cities around the world, combining museums and herbal tea stores to appeal to global consumers. In the view of Li Chuyuan, Chairman of Guangzhou Pharmaceutical, the key to TCM going global is of fundamental importance of making excellent products with technological innovation. Although the arbitration ruling in May went in favor of Guangzhou Pharma, the case has produced some interesting repercussions. THE JUMBO FLOATING RESTAURANT sank into the waters of the South China Seas near the Xisha Islands on Saturday, causing an outpouring of affection for the grandiose old dame of Hong Kong’s tourism scene. JDB trademark owner Wong Lo Kat Co., a private limited company registered in Hong Kong that is not connected with Wong Lo Kat herbal tea trademark owner and producer Guangzhou Pharmaceuticals, will transfer the JDB trademark, which is valued at CNY3 billion, to Qingyuan JDB Herbal Plant Technology for a 45.87-percent stake in the group.

The evidence admitted in the case suffered from severe defects of both form and content, the Supreme People's Court said in its decision, and could not be used as a basis for ascertaining the facts of the case. It vacated the judgment and remanded it to the Higher People's Court of Guangdong Province for a new trial. In May, the China International Economic and Trade Arbitration Commission ruled that Hung To should cease use of the Wong Lo Kat brand and Guangzhou Pharma could assume all rights to the trademark.

Gaming is a strong growth area for FMCGs, with Gen Z – soon to become the main consumer group in society – attracted to esports and virtual characters in anime and Chinese animations. Many of the products we produce, including Wong Lo Kat itself, do not have any additives. There is no caffeine, nor do they have added flavours such as the cherry blossom flavouring that many brands have. In addition, the sugar-free products we have launched are also sold in separate online and offline versions. I think there is increasing awareness and producers themselves are asking more questions when making their products. In our case, we belong to Guangzhou Pharmaceutical Group Ltd which makes medicines, for which product standards are very high. We are using the supply and testing methods developed for medicines for our products, an example of this being the Wong Lo Kat herbal tea. With all these different SKUs, how does Wong Lo Kat balance the relationship between its core products and other products? Guangzhou Pharmaceutical and Hung To penned a trademark license agreement in 1997 which gave the first firm and its Jiaduobao beverage unit the right to use the brand until 2000. This was extended to 2020. Jiaduobao used the red can in the mainland under the Cantonese Romanized name Wong Lo Kat.

The trademark proprietor opposed this and relied on extensive evidence of use. There was no bad faith, as it had genuinely used the earlier EU trademark and the contested EU trademark had already been applied for before the expiry of the grace period for use of the earlier identical EU trademark. The extensive use of the earlier trademark showed that it did not need to file a repeat application in bad faith. It is precisely because of its weak brand personality that many sub-brands occupy a certain low-end market in the market. From traditions to modernity, TCM brands frequently encounter the plight of institutional rigidity and homogeneous product offerings. Guangzhou Pharmaceutical is no exception. The key to breathing new life into old brands is to step out of their comfort zone and captivate the hearts of the young. Guangzhou Pharmaceutical gives a textbook answer. Personally, I think 99% of people would think of it as a new brand. Deep in your heart, you know you’re an old brand but in terms of presentation, communication and channel choice, you have to position yourself as a new brand. If you keep thinking of yourself as an old brand, then you will likely become an old, outdated brand. In this era of increasingly decentralised media, this has become the norm. We no longer live in a “one script for all” world. That is why we have to present ourselves in a new light and with a new look. I would summarise it by saying that we use our own soul and culture but use other people's forms to project ourselves. In this day and age, there are times when content may be better expressed through form. What do you think are the important aspects to focus on in terms of content marketing? Are brands more focused on the long tail effect in their content marketing aspirations? Since May, Guangzhou Pharma has done little to promote the product outside of a press conference on the Great Wall in Beijing to declare the rebirth of red-can Wong Lo Kat under its auspices. The contrived event did not make a big stir.Guangzhou Pharmaceuticals Corp. sued six firms under Dongguan, Guangdong province-based Jiaduobao in 2014 for infringing its Wang Lo Kat trademark and demanded Jiaduobao compensate it CNY1 billion for damages, boosting this to CNY2.9 billion in 2015.