Ideas from Massimo Osti

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Particularly as it was the 1980s, when fame was a social must, and swimming against the current required nerves and guts. Tracing the career of the iconic designer Massimo Osti from Bologna, this book examines the renowned brands he created, from Chester Perry to C. Massimo Osti's designs have such a cult influence in the European fashion world that, this year, they've been meticulously catalogued in a massive 412-page tome, Ideas From Massimo Osti, edited by his wife, Daniela Facchinato, and published by Diamiani. Osti did not even consider himself a fashion designer – and coming from a graphic design and communications background, he was not. While the brand has used different methods to achieve this modularity, the Dutch Rope system seems to be the favourite among devotees.

The book traces his story through images of Osti’s most important designs: his innovations in garment dyeing, his development of new fabrics, such as Tela Stella, inspired by the tarpaulin used to cover loads on lorries, and other materials such as rubber flax, the colour changing “Ice Jacket”, or “Technowool,” a wool and nylon wear-resistant “urban armour.The functional revolution of the 90s and the hooliganism culture in Britain is unfathomable without the iconic brands of Stone Island and Chester Perry (C. The method was unheard of until Osti started his work in the early 70’s, back when CP Company was still Chester Perry, with the idea to remove the stiffness from fabrics. Crowned the most important man of 1990s menswear by Arena Homme +, Massimo Osti (1944–2005) was one of the most respected and imitated designers of his generation, whose innovations confounded the rules of the industry and created the fabrics of today. is the definitive look at one of the most influential and secretly revered names in Italian fashion history.

Re-organized by his family members, the archive based in Bologna now counts on a collection of more than 5. This second section closely examines each of Massimo's most important inventions in the world of fabrics, from the epochal industry-shifting intuition of garment dyeing to lesser known early Stone Island fabrics such as JJ23 to the legendary Raso Gommato, Ice Jacket and Reflective, to later high-tech subtleties such as Tecnowool. The book shows inspirations behind the designs of Massimo Osti, as well as how the logos were created with hand drawn notes and sketches for a personal touch. The contributions included range from those of his collaborators, Carlo Grazia (his right hand man) and Adriano Caccia of ITS Artea (his main partner in the development of new fabric treatments) to those of fashion designers like Paul Harvey (Stone Island 1995-2005), Sir Paul Smith, Paolo Zegna, François Girbaud and Moreno Ferrari (C. Considering it’s made from a single piece of canvas, it would be hard to pass blame on someone who overlooked the Zeltbahn.The book documents the period from 1978-1986 and it's essentially the best xerox book you will ever see. He was one of the first to take screen printing to clothing and pioneered countless new innovations, ranging from garment dying to rubber wool. this master of form and function lies in his unique ability to communicate, not through advertising or press releases, but rather through the clothes themselves. Osti also invented the innovative garment dyeing technique and other fabrics which are still used today.

P. Company, amongst others, as well as the most important advertising work executed by Massimo for these brands, but also a lesser-known side of the man's work: his political commitment and his many ventures into other professional arenas. That’s when, amidst the elements, they witnessed something both “disquieting and beautiful”: according to Goggi, a “tableau of fluctuating colors” spread across the deck of the Guapa, oozing from the jackets in a kind of “fluo mix. Working intensively with fabric treatments like dyes and stonewashes, he mastered the art of giving clothes an intensely worn, but not destroyed patina. His garments, as a result, embodied a reassuring brand of straightforwardness – they felt like design objects, not silly fashion pieces. Back in the early 1980s, with business booming, Osti had sold a majority stake in Stone Island and CP to Carlo Rivetti, the owner of Sportswear Company.

It was a tarpaulin made from 90% cotton, 10% polyester gauze and treated with resin, which was then dyed giving a distinct colour on each side. He reinvented the once-codified iconography of parkas, field jackets, riding coats and blousons, which he constantly spliced, dissected, reassembled – but never distorted. The system was inspired by the fastenings on horse riding chaps produces in Italy and Osti's passion for maritime sailing. It provides a unique glimpse into the mind of a true design genius and innovator – it is literally a work of wonder. bicolori e molto illustrate con disegni e caratteri originali, prima edizione, in italiano, buone condizioni.

P. Company and Left Hand and inventor of the industry-shifting garment dyeing technique, Raso Gommato and numerous other fabrics still in use today, 20-30 years on; of the intellectual designer who worked from Bologna all his life, inspired as much by the 35000 piece historical garment archive he assembled in his studio as the unique artistic and political ferment of the city throughout the '70s, '80s.The fourth section contains not only original sketches and mock-ups of the famous logos of Stone Island, Boneville and C.