Masons Yorkshire Tea Gin 70cl

Product Information

Masons’ honest and straight-talking attitude is a major appeal for its consumer base, which is reflected in the way the business sets out to make its world-famous gins. Everyone forgot their regular jobs and helped out wherever they could, which included securing offices to work from and communicating with consumers. They were amazing.” The couple’s reputation within the community allowed them to recruit dedicated and passionate staff, who would prove vital to the brand’s survival when fire broke out in 2019 and destroyed the distillery. Born in London, but with an added Yorkshire twist, Masons Lavender edition gin and fresh Yorkshire raspberries. This modern classic mingles delicate Lavender gin with sweet Crème de Mure and sharp lemon juice.

The revived business was ready to take 2020 by storm, and although the Covid-19 outbreak changed the plans of every distiller, Masons was prepared for the unexpected. Karl explained: “We were so used to adapting to the worst possible circumstances that we approached Covid-19 quite calmly. Masons got straight to work on strengthening their digital channels to meet the surge in online demand as on-trade venues closed down. This involved recruiting digital experts, bolstering relationships with online retailers and maintaining effective communication with consumers as government guidance changed. Muddle sage leaves in a Boston shaker, then add all the ingredients. Shake well, fine strain over cubed ice and garnish with sage sprig and lime wedge.

Masons uses a single-shot distilling process with a London Dry method for its gins, including botanicals from Yorkshire and beyond. Karl continued: “We’re very critical of ourselves and scrutinise every step in the distilling process to get the best possible flavour out of our gins. This means we do things very, very slowly to get it right.” A twist on an Aperol Spritz and a classic G&T! In collaboration with The Ice Co we created the ‘Summer Spritz’ using our award-winning Original gin. Busting with citrussy flavours, this is the perfect serve for summertime. Shake all the ingredients except the cucumber and lemon zest with ice and strain into a tall glass with filled with fresh ice

He said: “Distillers used to send me a wide variety of gins to review, and one day I thought ‘We can do this!’”Karl Mason, Masons of Yorkshire No stranger to a crisis: Masons of Yorkshire draws strength from distillery fire experience to face Covid-19 challenge Looking for something extra special? You'll also find a selection of premium offerings containing full-size bottles of gin. How we test gin gift sets Karl described: “There’s no smoke and mirrors here. We simply do everything in the best way we can for taste and quality, never for speed or low cost.” Add all of the ingredients and ice into a chilled mixing glass and stir. Strain into a chilled martini glass. Garnish with lemon peel.