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The straps of a correctly fitted bra should not dig into or slip off the shoulder, which suggests a too-large band. The breasts should be enclosed by the cups and there should be a smooth line where the fabric at the top of the cup ends.

In October 1932, S.H. Camp and Company was the first to use letters of the alphabet (A, B, C and D) to indicate cup size, although the letters represented how pendulous the breasts were and not their volume. Camp's advertising in the February 1933 issue of Corset and Underwear Review featured letter-labeled profiles of breasts. Cup sizes A to D were not intended to be used for larger-breasted women. [7] Warner's 1944 advertisement for its Alphabet Bras in cup sizes A to D It's just a matter of finding the best bra for your shape. Cohen recommends the best fitting bras for six common breast shapes. Leading brands and manufacturers including Panache, Bestform, Gossard, Freya, Curvy Kate, Bravissimo and Fantasie, which use the British standard band sizes (where underbust measurement equals band size) 28-30-32-34-36-38-40-42-44, and so on. Cup sizes are designated by AA-A-B-C-D-DD-E-F-FF-G-GG-H-HH-J-JJ-K-KK-L. [81]

4. Calculate Your Bra Size

Larger sizes are usually harder to find in retail outlets. As the cup size increases, the labeled cup size of different manufacturers' bras tend to vary more widely in actual volume. [25] One study found that the label size was consistently different from the measured size. [29]

Relaxed: These are breasts that have lax tissue, and nipples pointing downward. Since these tend to be longer breasts that hang, try a balconette style bra that has a slightly shorter cup for more fullness at the top. The breasts should be supported primarily by the band around the rib cage, rather than by the shoulder straps. Manufacturers cut their bras differently, so, for example, two 34B bras from two companies may not fit the same person. [27] Customers should pay attention to which sizing system is used by the manufacturer. The main difference is in how cup sizes increase, by 2cm or 1inch (= 2.54cm, see below). Some French manufacturers also increase cup sizes by 3cm. [28] Unlike dress sizes, manufacturers do not agree on a single standard.

Bra Sizes, Boob Sizes, and Breast Cup Size Comparison From A, B, C, D, DD/E, F, G, to H Cup

However, though various manufacturers used the same descriptions of bra sizes (e.g., A to D, small large, etc.), there was no standardisation of what these descriptions actually measured, so that each company had its own standards. Currently, many large U.S. department stores determine band size by starting with the measurement taken underneath the bust similar to the aforementioned underbust +0 and underbust +4 methods. A sizing chart or calculator then uses this measurement to determine the band size. [61] Band sizes calculated using this method vary between manufacturers.