Heineken Silver Beer Lager 12x330ml Bottles

Product Information

Heineken Silver has 3.2g of carbs, 95 calories and 4% ABV in a 12-oz serving. That compares to flagship Heineken, which has 11g of carbs, around 149 calories and 5.4% ABV in a 12-oz serving. Heineken 0.0, meanwhile, has 0% alcohol, 69 calories and 16g of carbs. With its 4% alcohol by volume (ABV), Heineken Silver is crafted with malted barley, water, and a ‘small but significant extra ingredient’, Heineken's signature A Yeast. Alexander Wilson, category & commercial strategy director – off trade at Heineken UK, said: “Our research shows growing popularity for premium and lighter style drinks, particularly among Gen Y and Gen Z drinkers who are looking for better quality beverages while also moderating their alcohol intake. As lager under-indexes with Gen Y and Gen Z drinkers, the opportunity is to add lager to their shopping baskets. Heineken Silver offers these drinkers a more inclusive and accessible taste that also meets their needs for a more refreshing lager, opening up new opportunities to drive incremental sales for retailers.”

HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). The product will be prominently featured at Heineken's famous partnership events throughout the year, including Coachella Valley Music and Arts Festival, the US Open Tennis Championships and Formula 1 races, and it will serve as the title sponsor of the much-anticipated Formula 1 Heineken Silver Las Vegas Grand Prix 2023 in November. Heineken Silver launched in Vietnam in 2019 and had reached 28 markets by the end of last year, including China, India and Western Europe. But to ensure success in the US, the brand is ‘brewed specifically for the American palate with a more accessible flavor profile’.

Product Specs

Heineken hopes to reinvigorate the lager category for Gen Y and Gen Z drinkers with the launch of Heineken Silver. Heineken Silver has a lower ABV than the original and was designed to be accessible to more consumers and especially appealing to those who enjoy drinkable, sessionable brews without sacrificing flavor,” explains Manso. Launching in South Africa on June 1 – after first launching in the UK in March 2022– the new offering is claimed as a first on the Africa continent. “This addition to the Heineken portfolio brings an unparalleled level of crispness and smoothness, offering both beer enthusiasts and a host of new fans a premium taste experience like no other,” the company adds. Heineken Silver is billed as an extra-refreshing lager at 4% ABV and is made using an ice-cold brewing process at -1°C for “a crisp flavour and subtle finish”, with a low bitterness of 10 IBUS (International Bitterness Units) offering a lighter drinking profile. Heineken Silver aims to deliver a “premium offering and a more accessible taste that will drive appeal and sales among younger adult drinkers”. An additional one million HLS sales opportunity has been identified by Heineken for the wider launch of Heineken Silver, which will be made available in 14 countries this year including the United Kingdom, Spain, France, Italy and the Netherlands. We are tapping into a new market of consumers with Heineken Silver. The product aims to appeal to a broader range of consumer tastes, specifically the experience-seeking consumer. It's a great product to complement an experience seeker's time with friends and family, like at the beach, music festival or more.”

RSP Draught Light Lager & Draught Heineken Silver. Vol RoS of Draught Light Lager. 01.23​​ [11] CGA Value Growth 12.01.23​​ Heineken has announced it will launch Heineken Silver, a premium lager aimed at Gen Y and Gen Z drinkers. Bram Westenbrink, Global Heineken® Brand Director at HEINEKEN, said: "We launched Heineken® Silver in the metaverse first as an ironic take on a product launch to highlight that we believe the best way to experience Heineken® is in the real world. Today we are really playing with this virtual to real world, with 'phygital' events across Europe, celebrating the new addition to the Heineken® family by delivering the best of both worlds; engaging entertainment like in the metaverse but with 'in person' experiences and a beer you can actually drink!"

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The innovation behind Silver, is one of the most significant innovations over the past 150 years of the Heineken brand, and is set to captivate a younger audience that seek a beer that not only satisfies their taste buds but also aligns with their desire for moderation and style.”

Like other beer majors, Heineken has set its sights on becoming a major player in low and no alcohol: led by Heineken 0.0, its global low and no alcohol portfolio reached 15.5 million hectoliters in 2022.Making the event even more exciting was the addition of For Real Tokens (FRTs), collectible art pieces created in partnership with prominent visual artist from Spain, J. Demsky. These FRTs are Heineken®'s sarcastic play on the NFT culture blending the physical and digital worlds to gift people with a limited-edition artwork, to remind them that some moments are best experienced in the real world. Heineken Silver is rolling out nationally this spring in 12-oz slim cans, 12-oz bottles, and 24-oz cans. It will be available where other Heineken products are sold at both on-premise and off-premise retail channels across the country. Enjoying a crisp and refreshing lager sometimes comes at the expense of taste and quality, but beer lovers can say goodbye to compromise with the introduction of Heineken Silver," said Borja Manso Salinas, Vice President of Marketing for Heineken Brand. "It's crafted to meet the needs of a new generation of experience seekers with a lower-carb, lower-cal recipe that won't fill you up when you're getting down, making it the perfect choice for sipping at concerts, sporting events, or any occasion where friends gather to enjoy all of life's flavor."

Pubs ready to attract a new customer base and to boost lager sales should sign up to the Heineken Silver® free pint giveaway. Find out more here​ ​ Playing on the blend between the physical and digital worlds, the Heineken® Silver events across Europe included elements taken from Heineken®'s launch in Decentraland and brought into the real world to be enjoyed by consumers. With these 'IRL' (in-real-life) events taking place in cities including Amsterdam, London, Milan and Madrid, consumers were able to experience some of the most bizarre creations from the metaverse before being able to enjoy their first extra-fresh taste of Heineken® Silver – for real.

The most anticipated product launch in company history, Heineken Silver takes center stage as a premium new option in the light lager category that makes up nearly half of the U.S. beer market by volume. At 4% alcohol by volume (ABV), Heineken Silver is brewed specifically for the American palate with a more accessible flavor profile and 3.2g of carbs and 95 calories in a 12-oz serving. The company believes it can build on that momentum with the large scale US launch of Heineken Silver this year - championing it as the perfect drink for consumers looking for a refreshing beer for sessionable occasions. Heineken Silver has been designed to offer a differentiated proposition to Heineken and Heineken 0.0 (which hit the US in 2019 after a European launch). Manso is confident that Heineken Silver can serve to open up a new market, rather than simply bringing existing Heineken drinkers over to the new product.