Joined in 2023 
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Brighten your blonde while infusing a dose of much-needed hydration with our Highlight Activating Moisturising Shampoo and Conditioner for dull hair. This range gently cleanses and moisturises, and leaves hair with a full spectrum of tones for highlights and balayage. The Highlight Activating For Blondes range nourishes and reactivates your highlights for smooth, soft blonde hair. Safe for colour-treated hair.
Transform your hair from frizzy to smooth instantly with our Frizz Ease Serums. Our iconic multi-taskers combat frizzy hair, protect hair from heat and humidity, hydrate and add shine. We have relaunched our serums so that you can now use them on wet and dry hair for instant, long-lasting smoothness. Suitable for all levels of frizz. Safe for colour-treated treated hair. Vegan friendly.** Create deeper, richer brunette tones, and add lustrous colour to natural and colour-treated brunette hair as you cleanse. Our Midnight Brunette range is formulated with cocoa and Evening Primrose Oil; this formula restores and enriches your brunette tones, leaving your hair cleansed, silky, smooth and soft.With our wide range of expertly-formulated shampoos, conditioners and treatments, as well as our iconic hair serums, styling products and vegan-friendly formula** hair dyes, you can achieve salon-quality hair at home. Bring out the best of your waves and curls with our curl-loving frizz-defying formulas. Hydrate, define and enhance your natural waves, coils and curls to leave your hair looking smooth, defined and frizz-free. The range also includes shampoo for curly hair, as well as conditioner for curly hair, Curl Defining Crème, Daily Styling Spray, Nourishing Crème Oil and Ultra Nourishing Deep Conditioner. Dream Curls’ super-hydrating formula intensely moisturises and detangles curly hair for visibly-healthy curls and coils. The John Frieda® professionals understand your hair. Our expertly-formulated products are designed for a wide range of different haircare and styling needs. Whether you’re looking to visibly repair damaged hair, transform your hair colour, enhance your current shade, add volume to fine hair, embrace your curls or smooth frizz and flyaways, we have tailored solutions to help you achieve your best hair every single day. Transform your blonde hair from brassy to cool blonde! Our Violet Crush Daily Purple Shampoo is infused with crushed violet pigment, and neutralises unwanted yellow tones to restore your bright, cool blonde between salon visits. For optimal results, use with Violet Crush Tone Correcting Purple Conditioner and our Violet Crush Purple Toning Mask to hydrate and nourish hair while neutralising brassy, orange tones. Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula. Vegan-friendly formula.**
Our Brazilian Sleek Frizz Immunity Shampoo for frizzy, medium to coarse hair tames unruly frizz for long-lasting sleekness. Our Brazilian Sleek range isinfused with Keratin Drops and leaves your hair smoother, softer, more manageable, and resistant to frizz. The result is a sleek, glossy style that lasts, withup to 72 hours of humidity protection.
Instantly bring out the best in your colour. Our Vibrant Shine Care range adds shine to all shades and styles, illuminating your hair from within. Our innovative formulas, with lightweight Rosehip Oil and Shine-Enhancing Complex, cleanse hair without weighing it down to amplify glossy shine and bring out the best in your colour. Suitable for natural or colour treated hair. Vegan-friendly formula*. The PROfiller+ Shampoo not only visibly densifies fine, thin hair, but also helps reduce hair loss due to breakage. For dry, damaged, frizzy hair in need of repair, our Miraculous Recovery collection nourishes and smooths for healthier-looking and feeling hair. Expertly-formulated with Anti-Damage Technology and nourishing oils, this range helps visibly repair damage, reduce frizz and help to seal split ends for shiny, smooth, hydrated hair.
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