Jean Patou Joy Eau De Toilette Spray for Women 75 ml

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Something I was fearing has happened. The house of Jean Patou is now dead when it comes to fragrance production.... The acquisition of the brand by LVMH was the final sign that things were coming to an end, and when they released a perfume called Joy under the Dior umbrella, it was clear that nothing good was going to happen with the original Joy, launched by Jean Patou in 1930.

Joy is a legendary perfume and timeless classic, one of the most beautiful and quintessential floral perfumes in modern perfume history. It appeared in 1929, in the post-secessionist period, at the time when no one expected such a fragrance, especially from the small fashion house Jean Patou. The great perfumes were the distinctiveness of the perfume giants, such as Coty and Guerlain, but that a creative individual in inspiring collaboration with a talented perfumers can create something that will not only equal but also beat all expectations and set standards, in a way heralded the current situation where we can expect tremendous things from tiny, but enthusiastic and talented niche brands. The Next Big Thing can no longer be found in large and luxurious perfumeries, but in a small, niche, art perfume shops that hide their magic away from public attention whose only amusement is what is trendy and what is not. Joy is composed primarily of a combination of jasmine and rose; 10,000 jasmine flowers and 28 dozen roses are required to create 30ml of the parfum, contributing to its high retail price. [4] Joy also contains other flowers such as ylang ylang, champak, and tuberose. Given its many ingredients, Joy does not smell like a specific flower. According to Luca Turin, "the whole point of its formula was to achieve the platonic idea of a flower, not one particular earthly manifestation." The result is that Dior Joy is Allure Lite. The rose and jasmine are folded into a sandalwood accord reminiscent of Chanel’s fragrance. From the top notes to the drydown, Joy follows the course of Allure, but in a softer, more transparent interpretation. The mandarin peel dusted with sugar, the rose blended with the lemony jasmine, a touch of apricot and orange blossom that melt into the sandalwood and custard-like vanilla. Even the same contrast between the sweet citrus and creamy woods is maintained.

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The only individuals that would seek interest of this scent would be those from blogs, individuals looking to smell a ghost from the past, but never do they buy a bottle. Maybe an exceptions here and there, but on a global scale, they probably sell a bottle a month. Steele, Valerie, ed. (2010). The Berg companion to fashion. Oxford: Bloomsbury Academic. pp.553–555. ISBN 978-1-84788-563-0.

Louis Vuitton has done it. It managed to buy a stake in the venerable house of Jean Patou and to add it to its impressive collection of brands. It announced reviving the Jean Patou fashion line and promised many exciting developments. The first one arrived and I’m not holding my breath for the subsequent ones. Dior launched a perfume called Joy. Why let such a brilliant name languish on an old-fashioned perfume when it can grace a modern, pink-tinted juice? Jean Patou should have been incorporated into the company at the pointy end of LVMH's prestigious brands. I'm sure that was the intention at the time of the acquisition. Zanon, Johanna " A Dress Named Desire: Contribution to the Titrology of Fashion during the Interwar Years", in Livraisons d'Histoire de l'Architecture 27 (2014), pp. 129–152. Ready to experimement with something that will stand out? Try Jean Patou's niche fragrance. Jean Patou JoyWe need to remember that in this beginning of the 20th century, another name was already world-wide famous: Paul Poiret. He was the ultimate reference for Couture. He was actually the first Couturier-Perfumer in history thanks to its “ Parfums de Rosine” line. The perfumes were elaborated with Rallet Laboratories in Grasse. The main perfumer was Henri Alméras. The after First World War brought tremendous financial difficulties for the Maison Paul Poiret. The future being complicated, Henri Alméras leaves Poiret and joins Jean Patou, a new couturier with great ambitions. After creating his haute couture line, Jean Patou created the perfume division helped by his brother-in-law Raymond Barbas and his first “nose” Henri Alméras. Adept of jasmine, the House has its own fields in Grasse, capital of perfume and is one of the largest consumers of this flower in the world. Historically, Jean Patou had wished to create a perfume intended for its most faithful customers, a gift to make them forget the difficult moments crossed during this dark period. He was talking about Joy. Today, this perfume has become the olfactory finery of luxury by excellence, a timeless significance of prestige and opulence. In Difficult Moments You Will Always Need Some Joy. What I liked less was its whole concept, from a name pilfered from Jean Patou to the core idea. Selecting a star rating for Joy turned out to be challenge. It’s a solid 3 star perfume as far as technique, but as far as originality, it fails massively. Add to it Dior’s insistence on cannibalizing its classical brands, and I’m at loss on how to grade it to be fair to the perfume and to remain honest to myself. 2 stars was my compromise. There is some strange connection between a woman and flowers. Even when they are most vulnerable, and overwhelmed by this world and become furious or sad, only one bouquet of flowers, even wildflowers, will make them smile. How to describe the effect of the most perfect, most beautiful flower bouquet in the history of perfumery? What kind of emotion will it cause? Precisely the one the name itself indicates – Joy, pure and sincere, infinite joy. Designer Parfums appoints its first in-house perfumer". cosmeticsbusiness.com. 21 November 2011. Archived from the original on 10 May 2012 . Retrieved 14 September 2012.

LVMH, it's a sad day when you can't honour prestige French brands acquisitions. Mass marketing every fragrance will soon have the appeal of marketing Eurotrash. I fear, that day has already come. Any Niche brand can command prices twice that of a Dior fragrance (owned by LVMH) now. The grey market is filled with Dior fragrances, including Dior Joy. A side effect of mass marketing. This revolution of customers turning towards expensive Niche brands all happened under LVMH's watch. Is that metal exhaustion of the owners - or what? Big money offered for the brand assets to wipe them out? An ounce of Joy had a retail price of 40 dollars, the most expensive perfume at the time. As told by Emmanuelle Polle, "What the clients would soon learn was that this ounce of perfume was produced through the extraction of some 10,600 jasmine flowers and 28 dozen roses. It was a gargantuan perfume, requiring huge quantities of fresh flowers. The couturier-perfumer was not one for artifice, be it in the way silk was worked or the walk of a model on the runway, or the ingredients of a perfume. The same line of conduct prevailed in his perfumes and his fashions: the quest for naturalness and the very best raw materials." Jean Patou remained a family-owned business until September 2001 when it was bought by P&G Prestige Beaute a division of Procter & Gamble, which also market perfumes for Jean Kerléo and Karl Lagerfeld.Far from commercial scents, Joy is an artisanal-fragrance intended to express the peak of years of refined sensory art by Jean Patou. It has been available in shops since 1930. This long-lasting parfum lasts throughout the day with just a few dabs since the percentage of essences is quite high. Most eaux de parfum have between 15-20%. Oriental-scents, such as this one, are indulgent and exotic, fusing aromas such as vanilla, musk and spices together and oftentimes featuring an amber accord. Add a Little Romance Evans, Caroline " Jean Patou’s American Mannequins: Early Fashion Shows and Modernism", in Modernism/modernity 15:2 (April 2008), pp. 243–263. Joy, along with the rest of the Patou line of scents is apparently discontinued. I suppose that several factors were involved: Patou is likely, if unfairly, tarred with the “Old Lady” brush, I am sure that ingredients formerly used are now considered as safe as Asbestos flakes with plutonium dressing by the Powers That Be, and it cannot be cheap to massacre half of Grasse for the flower petals to create it. In terms of flacon, it was designed by the Architect decorator Louis Süe. Inspired by Crinoline dresses and was structure under the Golden number, perfection and balance.The flacon by the way did not change since its creation. With an astonishing contemporary design, it became timeless. It is filled by hand and the cap is fixed with the “emery” procedure. This ancestral technique consists of sealing the bottle with a thin, moist membrane called a balloon that solidifies as it dries. The glass is In Baccarat crystal, the gold elements are hand-painted and finally, the gold wire that tops the cap completes the creation of Jean Patou as a signature. Joy By Jean Patou Across The Years In 1984, Jean Kerléo was responsible for the reformulation and reissue of twelve of Patou's fragrances from 1925 to 1964 in a series called "Ma Collection", including the first fragrances created for the house in 1925, the trio "Amour-Amour", "Que sais-je?" and "Adieu Sagesse". "Ma Collection" was sold in flacons modelled after the originals by Louis Süe. [9]

Joy" was voted "Scent of the Century" by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival " Chanel No. 5". [10] Stewart, Mary Lynn (2008). Dressing Modern Frenchwomen: Marketing Haute Couture, 1919–1939. JHU Press. p.209. ISBN 978-0-8018-8803-8. The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times, only great fragrances remain and among the icons of perfumery history there is Joy by Jean Patou. Stamelman, Richard Howard (2006). Perfume: Joy, Obsession, Scandal, Sin: a cultural history of fragrance from 1750 to the present. Rizzoli. p.219. ISBN 0-8478-2832-8. Jean Patou ( pronounced [ʒɑ̃ pa.tu]; 27 September 1887 – 8 March 1936) was a French fashion designer, and founder of the Jean Patou brand.

In Difficult Moments You Will Always Need Some Joy.

Jean Patou is a prestigious, historic luxury brand. "The costliest perfume in the world": Jean Patou himself already did the work for you! (ie. brand equity, market positioning). For the informed, Jean Patou stands up there with Chanel. Christian Dior was there too. Around when 'Christian Dior' rebranded to 'Dior', it adopted a mass marketing strategy. All good, but that left a gap in the LVMH prestige brand offerings. (Which seems to be partially filled by brand Exclusifs now.) I will always have a soft spot for Joy, but 1000 is easily my favorite. Previous posters are calling it a gender bender, and of course, to each their own! Their experiences may be different from mine. But to me, I find 1000 to be unabashedly feminine. I would love to acquire the vintage perfume in the green flacon, but fear if I don't act soon, it will only be a matter of time before it becomes out of reach. Kerleo stepped down in 1999 [6] appointing Jean-Michel Duriez as house perfumer. Duriez creations include "Un Amour de Patou" (1998), "Enjoy" (2003) and "Sira des Indes" (2006). Joy” was voted “ Scent of the Century” by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival “Chanel No. 5”. It shows how deep this fragrance is connected to people’s consciousness. Therefore, there is only one JOY. The best known of Patou's perfumes is " JOY", a heavy floral scent, based on the most precious rose and jasmine, that remained the costliest perfume in the world, until the House of Patou introduced "1000" (a heavy, earthy floral perfume, based on a rare osmanthus) in 1972. Before JOY, the House of Patou released many other perfumes, many which were to celebrate particular events. For example, Normandie (an oriental forerunner to perfumes such as Yves Saint Laurent's Opium) celebrated the French ocean liner of the same name, and Vacances (a mixture of green and lilac notes) celebrated the first French paid national holidays.