Beauty Works Anti-Yellow Shampoo 200ml

Product Information

This shampoo is marketed for people with blonde, gray, and highlighted hair, and boasts a strong color-depositing formula. Indeed, multiple reviewers write about how impressed they are with it, saying that they noticed a marked improvement in their hair color after just one wash. Because it’s so highly pigmented, the brand recommends using gloves when applying this shampoo to wet hair before lathering well and rinsing as thoroughly as possible. If you find that your hair is in even more need of anti-brassy TLC, repeat the process and leave the formula on for three to five minutes before rinsing. This porousness means bleached hair soaks up unwanted minerals and metals in your tap water and acquires a yellow tinge over time. "It also means that blonde hair absorbs light instead of reflecting it and is more prone to damage," adds Shiel. How to use purple shampoo Session stylist Ali Pirzadeh concurs and recommends using your regularconditioner afterwards."I wouldn't bother with a purple conditioner as well, as you want to make sure your hair is still being nourished." What's the difference between toner and purple shampoo? If you like the sound of the shampoo/conditioner combo from Bold Uniq, you can also grab the same product in an intensive mask. This one is super hydrating, so it's great for those with hair that is both dry and brassy. "Most potent toner you'll get outside a salon service," says one reviewer, adding, "I've had bleached hair for 15 years and this is hands down the strongest toner I've ever used. Lifts the colour in under a minute on my hair and being a toning mask, it doesn't leave hair feeling crispy in the way that many toning shampoos do."

The biggest misconception surrounding purple shampoos is that they don’t work on darker tones. This, Galvin argues, is incorrect. “Purple shampoos can be used on dark brunettes who find they have a brassy overtone,” says Galvin. “Particularly if you have had balayage and want a creamier colour rather than copper.” So more Angelina Jolie than Penélope Cruz. How to use purple shampoo

Shu Uemura Yūbi Blonde Nourishing Shampoo for Blonde Hair

Those who bleach their hair and live in hard water areas (which creates more mineral build-up on strands), should only use it once a week. Meaning, one bottle will last you until your next colour appointment, if not longer. There are a lot out there - we've just rounded up ten of our favourites but there are plenty more. The type you get really depends on your budget (because they can be exxy) but also what kind of hair you have. Purple shampoos can be a little drying, so if you have dry hair, you want one that has hydration added into it. Some are also more intense than others and some are better suited to brightening grey than dulling brass. It's best to read the label carefully before you choose, but you can't really go wrong - if you have blonde hair, any purple shampoo is better than none at all. What Sunil says: "I was recommended this product by a beauty editor with many years of industry experience, so naturally I had to give it a go. IMHO it is THE very best purple shampoo on the market if you want that real shot of iciness. To get my hair blonde, it needs some serious bleaching, and suffice to say, it needs all the help and conditioning it can get. This instantly banishes any trace of brassiness. As long as I dye my hair blonde, there will be a bottle of this in my bathroom." Our hair is getting all the love because we’ve built Beauty Works by bringing you the very latest hair products in the industry, working with leaders in our sector that deliver the latest hair trends and were here for it! But don’t just take our word for it, over the last ten years we’ve been featured in the national press including Vogue, Cosmopolitan, Grazia Magazine, Glamour and on ITV This Morning, and USA Chanel E! News. Our hair extensions and hair products have the seal of approval from the beauty blogger community. Mondo warns that because purple shampoo deposits pigment onto the hair, if you use it too often, or keep it on too long, your hair can turn a little too purple, especially if it's particularly dry or damaged. To avoid this, he recommends using the product until the desired level of tone is achieved, and then "weekly, or every other week, for maintenance." What should you use after purple shampoo?

But Zoe Irwin, creative director at John Frieda Salons, advises clients to be careful as purple-based products can be drying. Beauty Works provide luxury hair enhancement’s that inspire confidence and empower you to look and feel your very best. Including easy clip-in solutions and exclusive collaborations. Our hair extensions and stylers have earned recognition amongst the beauty press and up and down the red carpet. First, you don't want to use a purple shampoo every day. Our experts suggest swapping one in for your regular shampoo once every few weeks, or when you want to brighten your shade or minimize brassiness or yellowing. As for how to use a purple shampoo, for best results, allow it to sit for three to five minutes before rinsing to fully penetrate the hair. As with any shampoo, you want to look for a high-quality one that is sulfate free," he says. "A good rule of thumb is that the lighter it is, the more subtle of a tone it’s going to be. The brighter the purple, the more drastic the results will be."

How do you use a purple shampoo, and how often?

As well as drying the hair out, overuse can also lead to product build-up. “You should only use purple shampoo when needed,” says trichologist Hannah Gaboardi. “Using it too often can create product build-up and can make your colour look very dull. Gaboardi recommends using it once a week or once every two weeks depending on how your hair is looking and feeling. What are the best purple shampoos for your hair?

They work best on silver or icy blonde hair as they neutralise brassiness, giving a clean tone to the hair,” says master colourist Louise Galvin. “Platinum blondes will see improved brightness and shine, while bleached hair will lose its nicotine tones, restoring purity of colour.” We used the purple shampoo twice a week and found that it kept our honey blonde highlights looking creamy and cool – even two months post colour. It lathered well in the hair, smelt refreshing and didn’t feel drying once rinsed, although we’d still recommend following up with a nourishing conditioner to pamper our hair and seal the hair cuticle. Top tip: we massaged the foaming shampoo into our hair for two minutes to make sure each strand was properly coated. Contrary to popular belief, purple shampoo doesn't actually lighten your hair. Instead, it deposits purple pigments to neutralize warm tones, making it appear brighter," says Mondo. And as much as it's possible to overuse the shampoo, temporarily giving your hair a purple hue, in other cases, "you may not see desired results until two or three uses of purple shampoo," says Morgan. Consider your hair type Make sure to use a purple conditioner after your purple shampoo," says Mondo. (Two of my favorites? Bumble and Bumble's Illuminated Blonde Purple Conditioner and Morrocanoil Blonde Perfecting Purple Conditioner.) "Shampoo is mainly focused on the root area, so you want to make sure you're also covering those ends with that violet pigment to ensure even results from roots to ends." Morgan agrees, explaining that sometimes these shampoos can be drying to some hair textures, so he prefers to follow up with a hydrating hair mask. How to find the best purple shampoo Understand how it works As well as purple shampoos and conditioners, blonde hair will benefit from a monthly treatment masque or glossing treatment, to help add shine as well as freshening up colour.The best way to use a purple shampoo is on wet hair. Simply lather it up and leave on for about two to four minutes, depending on the amount of colour-correcting needed. It's a simple process, explains Morgan. "Massage the shampoo in your hands until it suds up, and then apply it to wet hair," he says. "Massage the product throughout the hair and leave on for one to five minutes depending on the level of brassiness." It’s very common for colour treated hair to change tone, especially through exposure to the sun, environmental pollutants and water with high mineral levels or chlorine,' says Gina. 'When hair is lightened, the natural colour is removed to accommodate the new colour, but as all hair colour has an underlying warmth, this will eventually start to show through. Using a purple shampoo will balance the yellow and orange tones in the hair.' How many times do you use purple shampoo? For our lab test, we used a spectrophotometer. It's a colour measurement device that we used to analyse the improvements in the yellow tones of the hair after a one-week testing period. Find out which is the best anti-brass shampoo below... Ro Morgan is a New York-based hairstylist who specializes in natural hair, wigs, and hair extensions. Morgan works with celebrity clientele such as Naomi Campbell, LionBabe, Precious Lee, and more. NBD, right?!

It's arguably blonde hair's biggest nemesis: brassiness. Why does it happen? "Lighter strands often struggle to look shiny and healthy," says Steve Shiel, scientific director at L’Oréal. "This is because free radicals in the colouring process break down protein so blonde hair becomes porous."

What is a purple shampoo?

So, next time you're in the middle of a hair disaster, consider grabbing a purple shampoo before you start to panic. But remember that purple shampoo is meant to be a temporary fix until your next dye appointment—not a permanent panacea. It's important to understand that purple shampoo will work differently on all hair types. This is particularly the case if you have dry, bleached, or color-treated hair. Considering many people in the market for purple shampoo have chemically processed hair, it's important to know that you can actually overuse the shampoo, resulting in more of a purple tinting rather than a toning. The best way to avoid this? Start slow and work up from there if you find your hair needs it. As with all hair products, there are an overwhelming number of purple shampoos on the market, making it hard to determine which one's right for you. Thus, I asked Ellis to break down the basics. We spoke to Gina Conway from Gina Conway Salons and Spas, who helped shed some light on why hair goes brassy and how a purple shampoo can help: When it comes to hair, there’s nothing better than fresh color. The challenge? Maintaining that just-left-the-salon level luster until your next dye job. Blondes in particular may notice signs of brassiness over time. This yellow or orange cast can be caused by a number of things, including "your color oxidizing over time, exposure to UV light, chlorine and even traces of copper in your water,” explains Meri Kate O’Connor, celebrity colorist at Loft 647 in West Hollywood, California. This is where a purple toning shampoo can help. What is purple shampoo good for and what happens when you use it?