276°
Posted 20 hours ago

Sony Alpha 7 IV | Full-Frame Mirrorless Camera ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery ), Black

£1£2Clearance
ZTS2023's avatar
Shared by
ZTS2023
Joined in 2023
82
63

About this deal

When it comes to low-light performance, both the Canon EOS R6 and Sony A7 IV are capable of producing good-quality images in challenging lighting conditions. The R5 is capable of recording 8K video at 30 frames per second and 4K video at up to 120 frames per second. The higher resolution sensor of the Sony A7 IV also gives you more leeway to crop your photos and offers a better dynamic range. Which would you buy for the image processing: In this image of a tudor cottage, the camera has rendered the pink paint naturally, without overdoing the vibrance or saturation. (Image credit: Tom's Guide) If low light performance is a key concern, the Sony Alpha A7 IV may be the better choice, as it has a slightly wider ISO range but the Canon R5 in-body image stabilisation will be able to help shoot slower shutter speeds handheld reducing that extended ISO need.

There is also a mechanical difference in the image stabilisation between these cameras with the Canon R6 in-body stabilisation built in the body rather than the Sony A7 IV having stabilisation built around the sensor. A menu option lets you decide which settings carry over from stills to video and which maintain independent values. You can choose from: Aperture, Shutter Speed, ISO, Exposure Comp, Metering Mode, White Balance, Picture Profile and Focus Mode. It's well worth setting this up when you first start shooting with the camera, so you can just flip the Stills/Video switch when you want to jump between shooting styles. Live streaming One additional bonus on top of the A7 IV is Sony's Multi-Interface hotshoe. This means you can plug in external microphones like Sony's ECM-B1M and ECM-W2BT without needing any extra cables or a power source. It's another big string to the A7 IV's video-shooting bow, compared to its predecessor. You can choose between three lens views: the default Wide (16-34mm), Max SuperView (middle ground), and the Max HyperView (the extremest view). The α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it’s in-camera, it’s easy to create a more expressive look for your movie imagery without post-editing.

Popular Categories

The higher resolution sensor with 45 megapixels compared to the Sony Alpha A7 IV’s 33 megapixels will give you much more extra detail in your images. Broaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming, and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting. When it comes to choosing a camera, the physical and visual design of the camera can be an important consideration. The A7 IV, on the other hand, can shoot at up to 10 frames per second using either its mechanical or electronic shutter.

The S-Cinetone colour matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera’s full dynamic range (15+ stops) for smoother post-production workflows. New Breathing Compensation

The Legion Go is a ‘transformer’

The new model features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR processing engine and advanced autofocus (AF).

The length of time to record without interruption or overheating is very important to the videographer so they can continue creating.The a7 IV's extensive customization and power come at the cost of complexity, though. Once you've explored the camera and configured it the way you want, you can ignore much of what lurks in the menus and just get out and shoot. But the ability to define virtually every behavior can be overwhelming. Even as an experienced enthusiast shooter, it was the simplicity of the AF system I appreciated much more than the extensive (excessive?) level of customization the camera offers. Compact and lightweight: The A7 IV is one of the smaller and lighter full-frame cameras on the market, making it a good choice for photographers who need a portable camera that they can take with them on the go. Being dearer in value you would expect it to be a better camera and actually, it’s such a good camera we believe it is worth the extra investment. The autofocus function also works well with video: it’s reliable and fast, making it perfect for vloggers who don’t have time to fiddle with manual focus while making their videos. It also gains the ability to shoot 4K/60p for action capture or slow-mo work, but this requires a crop to APS-C/Super 35 dimensions. This footage comes from a 4.6K region. There are also options to use H.265 compression (XAVC HS) and apply the S-Cinetone color profile.

The a7 IV still offers twin card slots: both accept UHS-II SD cards with the upper one also able to take one of Sony's small CFexpress Type A cards, which can maintain much faster write speeds than the fastest SD cards (typically 400MB/s minimum sustained write, vs 90MB/s minimum sustained write for V90 SD cards). Improved UI The Alpha 7 IV (model ILCE-7M4) takes off from the Alpha 7 III while elevating what is expected of a “basic” camera with excellent image quality, performance, and advanced film-making features. When it comes to image processing, both the Canon EOS R6 and Sony Alpha A7 IV offer high-quality image processing capabilities. The Canon R6 is ideal for sports or wildlife photographers who need to capture the action in real time and not miss that split-second snap.Using newly developed signal-processing technology, when wind-noise reduction is set to “Auto” and wind noise is detected, the noise will be greatly reduced without affecting other sounds. 4K / Full HD Live

Asda Great Deal

Free UK shipping. 15 day free returns.
Community Updates
*So you can easily identify outgoing links on our site, we've marked them with an "*" symbol. Links on our site are monetised, but this never affects which deals get posted. Find more info in our FAQs and About Us page.
New Comment