Smirnoff White Plain Vodka

Product Information

SMIRNOFF WHITE is inspired by the innovative nature and inventive spirit of founding father, Vladimir Smirnoff, who was determined to shake up the world of vodka in his quest for perfection. Neither the nationalisation of his successful vodka business nor a revolution that forced him and his family to leave Russia made him waiver in his commitment to innovation. He rebuilt his business founded on pioneering principles which, today, have inspired the brand and the creation of SMIRNOFF WHITE. The original vision behind the brand was to take the highest­-quality vodka the Czars had access to and bring it to the masses,” says Luke Atkinson, global vice-­president, Smirnoff communications. Satisfying the mainstream is what Smirnoff is all about, as exemplified in the 2014 ‘Exclusivity for everybody’ campaign. As Dan Kleinman, the then US brand director, put it: “Smirnoff was created to be enjoyed by everyone, from Czars and Hollywood stars to you and your friends in the bar down the street.” Have you noticed the weird alcohol content of 41,3% in this? I don’t know what’s up with that, but the taste was astonishingly smooth. Smirnoff White vodka went down very gently, and it had an almost sweet note to it. The aftertaste was good, too. It just didn’t seem to be just as aromatic as I would have liked it to be. There was something cool about it. And by cool I mean cold.

Smirnoff Vodka | The World’s No. 1 Vodka

At first, when I was wandering around in the duty-free shop, I was a bit sceptical of Smirnoff White vodka. I had tried Smirnoff Red Label #21 before and thought it was okay but not great. So why would this stuff be any better?

The premium bottle will ensure stand-out on shelf and high impact retail theatre will capture the attention and imagination of travellers worldwide.” According to IWSR’s Top 50 international spirits brands list (2012), Smirnoff sells more than 1m cases in five different countries spanning four different regions. Smirnoff White is a high-quality vodka that was initially produced for duty free shops only. The rare super-premium spirit is freeze filtered at -6°C. In a second filtration process, the vodka is filtered another time through coal. Like that, Smirnoff White presents a perfectly smooth character and a very balanced taste.

Smirnoff Ice | Flavored Malt Beverages | Smirnoff Smirnoff Ice | Flavored Malt Beverages | Smirnoff

Smirnoff, ranked 4th in IWSR’s Real 100 Spirits list, is launching a ‘pioneering’ new vodka variant – Smirnoff White – a super-premium vodka with an ABV of 41.3% that will soon be available exclusively to travellers. It is inspired by the innovative nature and inventive spirit of Vladimir Smirnoff and his quest for perfection. Neither the nationalisation of his successful vodka business nor a revolution made him waiver in his commitment to innovation. He rebuilt his business founded on pioneering principles which, today, have inspired the brand and the creation of Smirnoff White.”Steve White, Global Marketing Director of Diageo Global Travel and Middle East (GTME), said: "SMIRNOFF WHITE is a truly exciting vodka which reflects the pioneering spirit of Vladimir Smirnoff. The innovative freeze filtration process guarantees an exceptionally smooth taste which will appeal to travellers the world over.

Smirnoff White Vodka Litre - The Whisky Exchange

SMIRNOFF®, the world's leading premium vodka [ 1 ], today announced a pioneering new super-premium vodka - SMIRNOFF WHITE™ - available exclusively for travellers. The striking, crisp white bottle of Smirnoff White reflects the crystalline formations found in the purest arctic ice and highlights the quality credentials which are the hallmarks of this new vodka,” says Diageo.Freeze filtered at -6°C and passed through modern charcoal filters, Smirnoff White signifies a true revolution in Smirnoff’s distillation process, designed to deliver an exceptionally smooth flavour,” says parent company, Diageo. For most people, when choosing vodka, what it is made from and where is not as high a consideration as ‘does it make delicious drinks, and are all my friends going to enjoy it?’,” he says, adding that Smirnoff’s Russian heritage is also “not very important”. This was alluded to in Smirnoff’s memorable pop at US president Donald Trump last year when posters appeared with the words: “Made in America. But we’d be happy to talk about our ties to Russia under oath.” That fake grape flavor is a synthetic chemical that's a match for one found in Concord grapes. But, most Americans don't eat Concord grapes; they eat grapes that are grown in Chile or California, grapes that don't contain the same chemicals and which therefore don't taste the same, resulting in what we think of as a "fake" flavor. I paid around 20€/700ml, so the price was pretty good, especially for something you would get at an airport. Another thing that I liked was the bottle design. It felt like a welcome break from all the frosted glass bottles that you would get in the luxury vodka market. Grey Goose, Snow Queen, and Belvedere come to mind. Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.