Cath Kidston Mini Tripper Crossbody Tote Bag Care Bears Believe in Navy Blue PVC Reverse Coated Cotton

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Great British Bake Off spoke to our British heritage as a joyful institution, our customer’s love of baking and the humour and comradery shown in the show. The vintage characters – such a Peter Rabbit and Quentin Blake’s Matilda – are drawn by legends of illustration that we work really hard to complement through our paintings. Our customer loves these original illustrations and knows how special they are. Care Bears is a brand that highlights a caring community and inclusivity; one that cheers others on. This felt like a really important message to illustrate this Christmas, and to do this in such a cheerful way was really heartening. This is all done through colour and character and felt so natural with our florals and paint marks. I was hopeful people would respond to the collection – the unapologetic joy cutting through today’s bleak news stories! – and they really did.

Holly, a huge thanks for taking time out for this. I have one last question: How do you fuel your creativity? Strawberries & cream - Sugar, vegetable fats, cocoa butter, whole milk powder, skimmed milk powder, cocoa mass, lactose, milk fat, cream powder, strawberry powder, emulsifier & natural flavourings. Our brand is emotive and connects with people, our customer is nostalgic, and our prints bring her joy… When we combine that with a vintage character – or emotion that reminds her of her childhood and sparks great memories – it really resonates with her.We use a lot of our archive artwork in collaborations so followers of each brand can recognise the heritage icons from each IP.” Showcased across eight prints, each design aims to illustrate the stories that Care Bears’ audiences have enjoyed for decades. The pieces – featuring moons and stars, rainbows and flowers, love hearts and cupcakes – create a range which is suited for adults and kids alike. The huge respect and the shared vision for both of the brands involved is key. We worked very closely with Bulldog on all aspects of the planning, creative and marketing process, bringing our own customer insight, communities and expertise to the table. This in turn expanded the reach and success of the partnership.

The ‘Wish Big’ print shows the characters presented as classic cherubs; the ‘Believe’ print sees the Care Bears adventuring across an ‘explosion’ of watercolour flowers, hearts, rainbows, cupcakes and moons; ‘Bedtime Bear’ sees them floating on clouds in the midnight sky – each character is engaged in a different activity: one is asleep, another is gathering flowers, while two others are chatting on a tin-can telephone. Most days start by taking my eldest daughter to the ice rink. Even though that’s at 5AM, I find it very peaceful to watch and work at the same time! Often we are shooting the collections – truly delightful days! – so from the rink I’ll run to a location house. We will shoot all categories in a week, and often the set is buzzing with children, babies, dogs, and our amazing shoot team. and painterly tribute to the 40th anniversary of the iconic Care Bears™, this limited-edition collection transports us to a British lifestyle brand, Cath Kidston has launched a range of ‘wistful and dream-like’ prints to celebrate the 40th anniversary of the Care Bears. I also love that these new artworks continue to pass on this sentiment as it’s why Care Bears were originally conceived, to be used on greeting cards. Cath Kidston is a gifting brand, so it all worked really well.

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We really study the drawing style and often purposefully take a different drawing style to shine a light on the original. We also combine the two unexpectedly as this helps create the impact and sense of modernity, while respecting the original artwork. Cath Kidston design team. Dreamscapes, rainbows and flowers, moons and stars, love hearts and cupcakes adorn this wondrous Where kindness is always cool ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Speaking of a shared vision, the Care Bears range manages to feel both very Cath Kidston and also very Care Bears. One brand doesn’t overwhelm the other. How do you navigate getting the balance right? Inspired by the original ‘80s paintings of the Care Bears™, the characters have been redrawn and meticulously hand-painted by the The range launches online and at the brand’s flagship store in Piccadilly on 14 November. It is offered across all Cath Kidston’s product categories from homeware to apparel and accessories, including the new teenage sizing.

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Cath Kidston has announced it has hand-painted its new range of wistful and dream-like prints to celebrate the 40 th anniversary of the Care Bears™. Inspired by the original watercolour paintings by Elena Kucharik in the early ’80s, the limited-edition collaboration organised in association with UK agent Bulldog Licensing plays on the nostalgia and love of colour and print that is used regularly by Cath Kidston to deliver its recognisable and much-loved products.

When working on a licensed collection, what’s your creative process for getting to grips with a brand?All our prints are illustrated to tell stories, so it is important to reflect these stories within the shoot. My father is an artist and art director and he hugely inspired me. He was always drawing, and so was I! Print design was a natural progression as it combines my absolute love for fashion with illustration and painting. The possibilities in print design are endless, making each piece a work of art. I started my career at Alexander McQueen and Lee taught me that nothing was impossible… He was the world’s greatest. What he taught me gives me lifelong inspiration.