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The Prime drink, which was launched by English YouTuber KSI and American YouTuber Logan Paul last year, has become popular and has been flying off the shelves. There are two products for sale – Prime hydration and Prime energy. As for caffeine and children, the American Academy of Pediatrics suggests that children under the age of 12 years not consume any caffeine and recommend that children ages 12 to 18 years not exceed 100 milligrams of caffeine per day [2] Parenting in ‘caffeine nation’. CentraCare. Accessed 10/12/2023. [3] Caffeine and Children. American Academy of Child & Adolescent Psychiatry. Accessed 10/12/2023. . Prime Energy drinks include a label indicating that they’re not recommended for individuals under 18 years of age, those with caffeine sensitivity and women who are pregnant or nursing. This practice aligns with the American Beverage Association’s (ABA) labeling guidelines for caffeinated beverages. Prime Hydration Ingredients The Centers for Disease Control and Prevention highlights potential negative effects of energy drinks, such as impacts on the heart, dehydration, anxiety and sleep disturbances such as insomnia. Heart complications can include irregular heartbeat and heart failure, while anxiety can include feeling nervous and jittery. Dehydration—inadequate water in the body—is a condition that can lead to unclear thinking, mood changes, overheating, constipation and kidney stones.
It encourages them to want sweet drinks, when plain water is the answer and helps them develop a sweet tooth which is not good for the future in terms of a healthy diet and controlling their weight." Rubio C, Cámara M, Giner RM, et al. Caffeine, D-glucuronolactone and Taurine Content in Energy Drinks: Exposure and Risk Assessment. Nutrients. 2022;4(23):5103. Despite Prime Energy’s label warning against consumption by individuals under 18 years of age, in July 2023, Sen. Schumer asserted a minimal discernible distinction in the online marketing between the two Prime beverage products. As such, he called on the FDA to investigate Prime. Dr Deborah Lee, from Dr Fox Online Pharmacy, told The Mirror: "I would not recommend children drink Prime energy drinks or other energy drinks for children of any age. Children don't need energy drinks anyway – they have plenty of energy!
What a doctor says about Prime Energy
A manufacturer might sell its product into another territory, where a distributor or merchant ends up exporting Prime Hydration is formulated more like a sports drink as it contains electrolytes and vitamins, says Avery Zenker, a Canadian-based registered dietitian at EverFlex Fitness, a personal training program. Prime Energy is more of an energy drink, primarily due to its substantial caffeine content, recognized as a stimulant, she adds. Prime is marketed as zero sugar and low calorie, but it's got sucralose, which is an "artificial sweetener which has been shown to alter the gut microbiome and increase levels of systemic inflammation". Electrolyte replenishment is important after strenuous exercise, emphasizes Lindsay Malone, a private practice registered dietitian and instructor at Case Western Reserve University in Ohio. Interestingly, Prime Hydration provides less sodium (10 milligrams)—an electrolyte that maintains fluid balance—in comparison to other sports drinks, notes Zenker. While the coconut water base offers potassium, which can contribute to sweat replenishment, Prime is missing the mark on the electrolyte we lose the most through sweat—sodium, says Dana White, a registered dietitian nutritionist and certified athletic trainer in Connecticut.
Social media influencers Logan Paul and KSI meet fans during a Prime promotional event in Copenhagen, Denmark, on June 27.(Ritzau Scanpix/Ida Marie Odgaard/Reuters ) Although it's not easy to find all the ingredients online, Dr Lee also notes that there are other things to consider when deciding whether to buy your children a Prime drink. She said: "Dipotassium phosphate is an artificial flavour enhancer and preservative which is said to be safe for consumption but can cause symptoms such as nausea, vomiting, headaches and constipation." She said: "Dipotassium phosphate is an artificial flavour enhancer and preservative which is said to be safe for consumption but can cause symptoms such as nausea, vomiting, headaches and constipation."Some smaller corner shops are selling it well over its recommended retail price, and parents are complaining about how hard it is to get hold of the beverage. The YouTubers have a relatively young fan base, and many youngsters have been desperate to get their hands on the product.
However, from April they are set to be more widely available in the UK, and a doctor has issued a warning to parents about children about the drink's high caffeine content. Prime energy contains a whopping 200mg of caffeine, compared to 86.4mg in a can of Monster Energy.
Can children drink Prime drinks?
UFC announces global marketing partnership with Logan Paul and KSI for their Prime Beverage Brand. UFC. Accessed 9/22/2023. FDA asked to investigate Logan Paul’s energy drink, Prime, which has the caffeine of 6 Coke cans. Associated Press. Accessed 9/22/2023. To determine whether Prime drinks are right for you, it’s important to factor in your health conditions, including whether you’re pregnant or nursing, your diet, any supplements you might be using, physical activity and sleep quality, advises Zenker. Indeed, the marketing of energy drinks in general typically employs strategies aimed at adolescents, notes Harvard Health. Energy drinks are the second most widely consumed dietary supplement among American teenagers and young adults, following multivitamins, according to the National Institutes of Health [1] Energy Drinks. National Center for Complementary and Integrative Health. Accessed 9/22/2023. .
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